When it comes to online presence of your brand, company or product, one needs to keep a perfect harmony between three platforms: (see image above)
- Your website.
- Your blog.
- Your social media pages.
All three need to work in unison to keep your brand, company or product ahead of it’s competitors. Keeping in in unison also ensures that you are constantly pushing your online presence to generate new traffic and bring in more visitors.
Each three key cornerstones is vital to keeping an influx of new visitors. However, people often get confused between the three or fail to see the clear lines between each of the cornerstones. If any of the following ring true, you may be a victim of such confusion:
- My website is my blog.
- My blog is my website.
- My Facebook is my website.
- My Twitter is my blog.
Let’s go into each of the cornerstones in detail shall we, so we can elaborate and show you the difference:
Cornerstone #1: A Website
This should be developed by a professional website designer or developer and hosted on a domain name of your choosing, eg. www.my-awesome-website.co.za
Websites are generally purely informational – giving information about you and your company or product in a manner that is often both professional and unique to your brand and tastes.
This is generally where the soul of your brand or product is exposed – allowing visitors to really take notice of what you’re all about and what work you’ve perhaps done in the past.
This is a virtual creation that you should be proud of as it promotes and shows off to the world what you’re really about and how the world can get hold of you. Subtle links to your social media pages and blog should appear on your website.
Cornerstone #2: A Blog
A blog should operate as an extension of your website and services. It’s an opportunity to talk about business operations, share useful information or behind the scenes operations on how your company operates.
You can go into depth about your services, where your website otherwise can’t. Text and content should be free-flowing here packed with nuggets of information that Google and other search engines just love. In fact, it’s known that Google favours and prefers text that reads more human like than just cramming keywords into a single line or paragraph.
Blogs can be done in different ways – it can be a sub-domain off your website’s current domain. (such as this blog) eg. blog.my-awesome-website.co.za or it can be a totally different website using another server – like Blogger.com or WordPress.org. However, we recommend the former as it’s not only more professional, but you have more control over the look of the blog as well as the content layout. Just like your website, you’ll need to use a professional website designer or developer to set you up one.
A blog should like more freely to your social media pages with Share to Facebook / Twitter options being present on each post and page. A blog can also be setup in such a way that it automatically posts to Facebook and Twitter whenever it’s updated – taking the extra burden away of updating those manually.
Cornerstone #3: Social Media pages
A lot people just rely on social media to a point where they think they can get away with having just a Facebook or Twitter page as their official website or source of information.
However, we disagree and strongly suggest not going this route as not only is it unprofessional from a corporate point of view, but it’s also very, very limiting. (remember: not EVERYONE uses social media – it’s a nice to have.)
Social media is not here to replace websites, it’s here to enhance it. Too many people rely on Facebook likes and Twitter followers and while it’s nice to have many Likes and Followers, it doesn’t necessarily translate to profit or income.
Just like a company or product blog, social media is an extension of just that – enhancing user connectivity and reaching out to customers who otherwise would not have stumbled upon your website or product.
With that said however, social media is a powerful force that when used in conjunction with your other online cornerstones such as your blog and website, can really help you engage and gain a large online audience quickly.
Maintaining a good online presence is a balancing act. You need a website, a blog and social media pages and skills if you want to ensure that you are always on the forefront of attracting new customers and generating bigger business for your company or product.
If you are looking for a website or a blog or even social media help, contact us today. We offer each of these services at an affordable rate. You can contact us on 084 7022 984 / firstname.lastname@example.org. If you would like, we can arrange a face-to-face meeting, where we will assess, assist and get your online presence off the ground.